Why Your Change Initiatives Don’t Stick: Change Management Strategy | Dr. Ben Zugay
1:14
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Why Your Change Initiatives Don’t Stick: Change Management Strategy | Dr. Ben Zugay
Change initiatives fail because critical steps get skipped. The research on organizational change management shows a clear sequence between announcing a change and having it actually stick. It’s called ADKAR. Building awareness first, then genuine desire, then knowledge/capability, then application of new knowledge, then reinforcement ...
569 views2 months ago
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