Every few years, loyalty comes under renewed scrutiny. Customers are described as fickle. Switching costs are low. Attention spans are shrinking. The story is familiar: loyalty is no longer realistic ...

Anand Sankara Narayanan is the CMO at Finance House Group, UAE, leading modern marketing at the intersection of culture, customers & growth. Marketers frequently champion the idea of "customer loyalty ...

Add Yahoo as a preferred source to see more of our stories on Google. Friendship: the elusive dance of trust, support, and shared outings to your favorite brunch spot. But what happens when the ...

T-Mobile is reportedly offering customers free bill credits to reward them for their loyalty. The offers can reportedly be claimed by contacting T-Mobile’s customer service representatives. The ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. In the two years I've been writing about Americans' changing relationship to work, there's one theme ...

Imagine you’re booking a flight. For most people, it’s an easy decision: the cheapest fare or the easiest route will be the one to win out. But for many, it’s a different scenario. They’re willing to ...

One feature that has set T-Mobile apart from its rivals is its T-Mobile Tuesdays loyalty program, which delivers weekly customer rewards via the T-Life app. In 2025, the program gave customers more ...

If you are a T-Mobile customer, a new loyalty plan may save you money. Well, maybe. The problem is that the plan isn't widely advertised, and T-Mobile's website doesn't make it clear what special ...

Somewhere along the way, we started believing a dangerous lie about loyalty. We began to assume that if someone stays—if they remain faithful, committed, and consistent—they must not have better ...