WPP has unveiled an AI tool called WPP Open Pro for marketers to plan, create and publish campaigns independently, without the help of an agency. WPP Open Pro builds on WPP Open, the holding company’s ...

WPP has launched Agent Hub on its AI marketing platform WPP Open. The Agent Hub is an internal app store where users can select AI agents powered by WPP’s decades of data, capabilities and best ...

WPP today unveiled a new version of its marketing operating system WPP Open that’s designed to appeal to smaller clients across the global ad market. It’s called WPP Open Pro, designed as a self-serve ...

WPP Open for B2B is powered by IBM's (IBM) watsonx AI and data platform to solve complex B2B marketing challenges IBM is the first user of the platform to accelerate its AI-driven marketing and ...