The holdco says it was developed in partnership with industry standards bodies and big media suppliers and has already begun testing with Comcast, Disney, Fox, NBCU, Netflix and Paramount.

WPP stock is a speculative buy at <5x forward P/E with a 5.5% yield. Management maintains 2026E operating margin targets. See ...

That's according to agency researcher COMvergence, which has issued its full-year 2025 Global Billings and Market Share ...

From the AI gold rush to streaming’s takeover of linear TV, the forecast reveals the forces driving advertising’s next era.

Made up mostly of Gen Zers with backgrounds outside of traditional advertising, Hex aims to address the industry’s AI skills ...

Omnicom displaced WPP in the June North American media holding company rankings, after nearly doubling its net new-business ...

WPP PLC (LSE:WPP) may have spent years being written off as an advertising dinosaur, but Berenberg reckons investors have ...

The agreement accelerates how enterprise brands close the gap between AI experimentation and scaled business impact across ...

WPP’s stock price slumped 16% to its lowest level in 27 years after it missed forecasts again at its latest quarterly results. The share price ended the day at 302.5p, valuing the British agency group ...

WPP has appointed Baiju Shah as Group Chief Strategy Officer, effective immediately, to work with the management team and ...

WPP has appointed management consulting firm McKinsey to advise on its much-anticipated strategy review. The UK-based agency group is under growing pressure to reboot its strategy after issuing two ...