Newell Brands and Adobe are partnering to activate generative artificial intelligence (AI) with Adobe Firefly and Adobe Express, Marketing Dive can exclusively share. The consumer goods marketer is ...

Commentary: I'm a tech creator and wanted to practice explaining the new tools. Here were some of the results. Fei Wu is a Chinese-American video marketing expert and virtual event strategist. She ...

Adobe and OpenAI have integrated GenStudio with ChatGPT, enabling marketers to create and launch brand-approved, intent-driven ads in one click.

As consumer demand for personalized content continues to skyrocket, Adobe is targeting enterprise clients with two overarching features: brand consistency and safe-for-business AI. On Tuesday, the ...

Starting today, features from three of Adobe’s flagship products will be natively integrated into ChatGPT, for free. Here’s how it works. Adobe has just announced that starting today, ChatGPT users ...

Adobe GenStudio for Performance Marketing will let enterprises build content using Adobe’s Firefly AI models, new video capabilities for which are now available in beta. Adobe’s GenStudio content ...

MIAMI BEACH, Fla.--(BUSINESS WIRE)-- Today at Adobe MAX 2024 – the world’s largest creativity conference – Adobe (Nasdaq:ADBE) announced a new global initiative that expands the Adobe Digital ...