Business strategy used to be a clear and methodical process. No more. Today’s discontinuous technologies and disruptive change have reinvented the rules of strategic planning. If you’re going after a ...

Over a decade ago, Kaplan and Norton struck a business consulting gold mine with the Balanced Scorecard (later turned into an eponymous book), which permits executives to list their targets for ...

When setting off on an expedition, a map is essential because it provides directions for reaching the destination. Similarly, leaders cannot complete the growth journey without an outline of their ...

The past two years were as disruptive as they get for both society and business. So how do you plan for the next year when the past two were so uncertain? Success today requires hedging bets, keeping ...

Not long ago, few B2B companies had a marketing operations function. Today, this function is becoming an important facet of the marketing organization. The marketing operations function enables the ...

Kaplan, Robert S., and David P. Norton. "How Strategy Maps Frame an Organization's Objectives." Financial Executive 20, no. 2 (March–April 2004).