Daniel Jassy, CFA, is an Investopedia Academy instructor and the founder of SPYderCRusher Research. He contributes to Excel and Algorithmic Trading. Yarilet Perez is an experienced multimedia ...

Completing an ROI, or return on investment, analysis on specific projects is prudent to determine which types of projects deliver the best returns. If you simply analyze ROI across all completed ...

In software development, speed has become the defining characteristic of product launches. It sets the standard we can’t really escape anymore. It places demands on market players both old and new: ...

A question that frequently arises when brands or agencies consider an investment in a marketing attribution solution is how to calculate the return on that investment. Of course, advertisers also tend ...

When the time comes to get in line to ask the chief financial officer (CFO) for budget money for cloud services, will you be ready to compete with everyone else in the organization who also has their ...

Calculating ROI is one of the basic tenets of PPC, and yet many advertisers don’t consider it or even understand it. A lot of advertisers perform campaign optimizations based solely on conversion rate ...

Return on investment is an economic measure used to determine the efficiency of an investment by comparing the net benefit to its costs. To evaluate any investment -- stocks, bonds, options, rental ...

This six-step guide will help you set up a spreadsheet where you can calculate your ROI for SEO based on keyword volume data. Calculating ROI for SEO is one of the biggest struggles most SEO ...

Today, myriad advanced technologies give digital marketers the power to access and influence potential customers across multiple channels and devices. Marketing analytics have also evolved. Business ...