Allstate today is unveiling an omnichannel campaign ahead of the Allstate Sugar Bowl on Jan. 1 that plays on the classic trend of making resolutions for the New Year, according to a press release ...

The Allstate campaign, which was created with Leo Burnett Chicago, cleverly has its mascot character go through the same experience that many consumers have at the beginning of a new year, when they ...

For the past few years, if President David Palmer (a.k.a. actor Dennis Haysbert) wasn't fronting Allstate insurance, we've seen the brand represented across television, radio and Facebook by a ...

Add Yahoo as a preferred source to see more of our stories on Google. SHORTSVILLE — After three hours of filming — not to mention the six or so hours of drive time to Brooklyn and an overnighter to ...

The new @Mayhem Twitter handle will provide devoted followers the opportunity to engage with Mayhem in a new way. Mayhem will also begin appearing on Vine and Instagram with extended content (videos ...

The odds are stacked against advertisements. We might watch “Mad Men” voraciously, but we skip the 30-second spots that pay for this exploration of the fine points of the ad game. On a smaller screen, ...

Allstate is bringing back “Mayhem,” the brand’s whimsical mischief maker, for a campaign that breaks during the college football bowl season. The #ResolutionsAreMayhem campaign will air during the ...

More than a year after being sidelined from Allstate’s advertising, Mayhem, the insurer’s trickster character long played by actor Dean Winters, is back. He first appeared in ads that ran during the ...

Since 2010, Allstate's Mayhem has distracted drivers on the road with car washes and text messages, terrorized homeowners as a snowstorm and a racoon in the attic, and served as a reminder that it's ...

Veteran character actor Dean Winters has been a part of a lot of great projects over the years. He famously played Beeper King Dennis Duffy on 30 Rock. He was in more than 30 episodes of Law & Order: ...