JetBlue raised its checked bag fees by as much as $9, citing rising fuel costs. So, why not just raise ticket prices? There's a tax loophole for that.

JetBlue's Fort Lauderdale expansion adds a Cleveland route and boosts frequencies on key routes, part of its broader JetForward plan to grow its network.

CLEVELAND, Ohio – JetBlue Airways plans to restart nonstop service between Cleveland Hopkins International Airport and Fort Lauderdale, Florida. Daily service begins July 8. The announcement from JetBlue comes less than a month after Spirit Airlines said it would cancel its service between Hopkins and Fort Lauderdale and exit the Cleveland market entirely.

In late March 2026, JetBlue announced past and upcoming moves including higher checked baggage fees, expanded Fort Lauderdale flying with a new Cleveland route, and enhancements to its TrueBlue loyalty program that add subscriptions and new options for redeeming points on travel extras.

JetBlue Stock Jumps 18% on Partnership News, What It Means for the Airline Industry

JetBlue introduced TrueBlue Subscriptions to enhance its loyalty program, offering customers tiered options to earn points and redeem them for travel extras like seat upgrades and checked bags.