Creating and scaling successful Facebook ads requires a structured approach. This fantastic guide by Alisha Conlin-Hurd outlines a proven four-step process developed from extensive experience with ...

Did you know that the attention of a goldfish is nine seconds? Ours is shorter -- we only have an attention span of eight seconds. So, when it comes to catching the eye of a potential customer, you ...

Have you ever felt overwhelmed by the idea of running Facebook Ads? You’re not alone. For many small business owners and beginners, the platform can feel like a maze of options, leaving you wondering ...

Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. In the blink of an eye, a Facebook ad captures your ...

I sat down to record this five-part crash course for anyone struggling to make Facebook ads actually work. Whether you're running a local business, selling an online product, or just trying to get ...

The following excerpt is from Ultimate Guide to Social Media Marketing by Eric Butow, Jenn Herman, Stephanie Liu, Amanda Robinson and Mike Allton, available now via Entrepreneur Press. Order from ...