For the first time in 2026, FIFA has instituted dynamic, demand-based pricing for World Cup tickets.

As states pass legislation to ban personalized or surveillance pricing, consumer advocates encourage awareness.

Sony’s PlayStation Store dynamic pricing has been spotted in the wild, with Insider Gaming noting that the first round of examples of the process are quite significant in terms of pricing different ...

The men’s World Cup coming to the United States, Canada and Mexico next summer will feature dynamic ticket pricing, a tool with the potential to send ticket prices soaring. As reported by The Athletic ...

The results from my recent survey are in and in this series of articles we’ll be talking about some of the findings. We had a total of 118 respondents who shared their definitions of dynamic pricing, ...

As an industry, we have been discussing dynamic pricing for more than a decade. Numerous iterations pop into the public forums occasionally: variable, seasonal, and, lately, surge pricing. Last week, ...

Recently, the fast food chain Wendy's faced backlash after it announced a plan to start moving prices in tandem with demand, a practice known as dynamic pricing. While consumer outrage may have forced ...

Users hit out at Sony after discovering the PlayStation Store offered inconsistent discounts through dynamic pricing. Sony Interactive Entertainment has been found to be testing dynamic pricing, which ...

Six months after Wendy’s started a fierce debate about the fairness of dynamic pricing in restaurants, with consumers comparing price fluctuations throughout the day to Uber surge pricing policies, ...