Add Yahoo as a preferred source to see more of our stories on Google. Decathlon new logo, white on a dark blue background. Decathlon is the third biggest sports company in the world, and today has ...

Sports brand Decathlon has unveiled a dynamic and forward-looking new identity and logo as well as a new purpose to “move people through the wonders of sport” in an attempt to bring innovative and ...

The sports company has unveiled a new logo, strategy and design system to help align its many ‘in-house’ labels with the overarching Decathlon brand Founded in 1976, French sports company Decathlon is ...

In addition to the new identity which pays homage to Decathlon's history and symbolises motion and circularity, the brand has also expanded its portfolio offering 9 category specialists and 4 expert ...

Sporting goods retailer Decathlon has changed its name to Nohltaced in three Belgian cities– Evere, Namur and Ghent– for a month. Interestingly, Nohltaced is Decathlon written backwards. It will not ...

Global multi-specialist sports brand, Decathlon has unveiled its new brand purpose: to “Move People Through the Wonders of Sport,” with a view to bring innovative and sustainable sport to everyone.

Decathlon has unveiled a global rebrand, which overhauls everything from its store experience and logo to its business model. The sporting giant said it was adopting what it termed “an ambitious ...

In a significant brand transformation, Decathlon has launched its bold new identity and purpose, aiming to reignite the spirit of play across global communities. The leading multi-specialist sports ...

With Spring in mind, French sports retailer Decathlon has announced the launch of its rebrand as it anticipates a growth in demand for sports gear. The French retailer is an official sponsor of the ...