Shoppers and brands now operate according to completely new principles in a consumer environment that is undergoing rapid transformation. Market changes have created a dramatic shift in how people ...

Retail & FMCG - Romanians are entering the 2026 Easter spending season with more pragmatic and better-informed consumer ...

Coca-Cola’s new campaign reveals how “and a Coke” became an automatic habit in everyday consumer food decisions.

As we enter the second half of this decade, consumer behavior continues to shift rapidly. There are many factors at play from rising consumer costs to higher digital engagement to an increased demand ...

As AI consumer apps evolve, I find it crucial to adopt data-driven decision-making systems that can help drive user growth and achieve ambitious revenue targets. Intuition is no longer enough, and we ...

Product information is considered to be a crucial factor in purchasing experience. According to the American Express Retail Monitor, 85 percent of retailers view the provision of product information ...

B2B buyers are not purely rational. Learn how deeper research into organizational dynamics, internal alignment, and human ...

Regret theory postulates that decision‐makers do not solely evaluate outcomes based on traditional expected utility; they also incorporate the anticipated emotional response resulting from realising ...

In today’s digital world, how we decide what to buy, read or watch has radically changed. What once involved careful consideration is now driven by speed and instant gratification. With constant ...

Forward-thinking CDMOs are redefining collaboration by helping brand owners translate consumer insight into differentiated, ...

CHICAGO, March 30, 2026 (GLOBE NEWSWIRE) -- Numerator, a consumer data and technology company, today announced the upcoming launch of Nexa (short for Numerator Experience Agent), an AI agent that ...