Indian film stars push to replace live elephants with CGI and robots - Peta says many of India’s 2,600 captive elephants are ...

Abilify Asimtufii, the bipolar I disorder treatment from Otsuka and Lundbeck, has entered the world of CGI animation as part of a multichannel direct-to-consumer (DTC) campaign. The two drugmakers ...

Claire’s will mark the 50th anniversary of Hello Kitty with a “Hello Kitty, Hello World” yearlong effort. Launching on Wednesday, the project will span in-store activations, digital takeovers, ...

As Campaign UK wrote, "British Gas seeks to occupy a warm spot in consumers’ hearts with a new cutesy CGI campaign." Nothing wrong with that, especially when the energy provider becomes the second UK ...

Computer-generated imagery (CGI) is no longer just the domain of blockbuster films or high-end commercials. Today, it’s becoming a core part of how agencies deliver content across digital platforms.

Since the start of the coronavirus pandemic, the fashion industry has seen a number of its brands and creatives finding clever ways to create compelling imagery. Art directors and editors alike forged ...

Add Yahoo as a preferred source to see more of our stories on Google. Claire’s will mark the 50th anniversary of Hello Kitty with a “Hello Kitty, Hello World” yearlong effort. Launching on Wednesday, ...