A multi-year study of the reliability of published social & behavioral science research has found that only about half of ...

Universities play a central role in shaping behavioral science through research training, institutional recognition, and ...

In a new study, Northwestern University neurobiologists discovered that gut bacteria and the nose work together to shape ...

In times of crisis, we tend to experience stress-related cognitive impairment which affects our ability to make informed decisions. Behavioral science can help us close the gap between awareness and ...

CPA financial planners who understand how psychological factors influence decision-making can better work with clients and operate their practices more effectively. That’s the view of Michael E.

Overview: Behavioral science explains how people think and make decisions in real-world situations, highlighting the gap between rational assumptions and ...

When it comes to persuasion, whether it’s convincing customers to buy a bottle of whiskey or changing hearts and minds in an election, nothing beats the power of behavioral science. The Fast Company ...

Recognition of Mauricio Perez y Sosa underscores global momentum in Behavioral AI and scalable cloud-driven solutions ...

Your gut microbiome could be influencing your decisions, especially when it comes to altruistic behavior and fairness. Our bodies are home to trillions of microbes, the motherload of which are found ...

Mauricio Perez y Sosa receives Mexico’s 2026 National Leadership Award for pioneering the symbiosis between Behavioral ...

A common problem online is people not completing the checkout process — whether that’s buying a product or finishing a donation form. To help donors, or shoppers, complete the transaction, ...