Universities play a central role in shaping behavioral science through research training, institutional recognition, and ...

Overview: Behavioral science explains how people think and make decisions in real-world situations, highlighting the gap between rational assumptions and ...

Recognition of Mauricio Perez y Sosa underscores global momentum in Behavioral AI and scalable cloud-driven solutions ...

When it comes to persuasion, whether it’s convincing customers to buy a bottle of whiskey or changing hearts and minds in an election, nothing beats the power of behavioral science. The Fast Company ...

In times of crisis, we tend to experience stress-related cognitive impairment which affects our ability to make informed decisions. Behavioral science can help us close the gap between awareness and ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Total R&D expenditures at American universities topped $117.5 billion in FY 2024. Of that ...

Mauricio Perez y Sosa receives Mexico’s 2026 National Leadership Award for pioneering the symbiosis between Behavioral ...

CPA financial planners who understand how psychological factors influence decision-making can better work with clients and operate their practices more effectively. That’s the view of Michael E.

A common problem online is people not completing the checkout process — whether that’s buying a product or finishing a donation form. To help donors, or shoppers, complete the transaction, ...