AI creativity can be tuned, but it has limits. Adjusting settings helps, yet no current model matches the originality of highly creative people. AI can outperform the average person on a standard ...

A founder's data shows a decline in the performance of ads created by AI were much less effective than human-made ones, ...

A large study, comparing more than 100,000 people with today’s most advanced AI systems, has delivered a surprising result: Generative AI can now beat the average human on certain creativity tests.

Studies aiming to maximize human creativity demonstrate that people work best when buoyed up by others who show them new ways to innovate. Artificial intelligence has the potential to become a ...

The tool will be integrated into WPP Open, allowing agency teams to analyse advertising performance, generate creative ...

The creator economy has grown into a $252 billion industry, but most people in it haven’t reaped the benefits. For the vast ...

Over the past year, a quiet shift has been unfolding across the internet. A growing wave of AI-generated news and content sites has flooded search results. Many of them are technically accurate, ...

AI video is enabling entrepreneurs to rapidly test ideas, messages, and marketing at low cost, shifting from production to ...

A creative director stares at a blank page at 8:07 a.m., coffee cooling beside a half-finished brief. Ten years ago, that page would have pulled in a crowd: copy, art, strategy, maybe a junior team to ...