Google updates AI Max reporting guidance and DSA transition plans

Google's AI help document update offers new insight into the future of AI-powered Search campaigns.
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AI Max vs DSA: Advertisers question control as Google responds

Advertisers are starting to push back on gaps in AI Max capabilities — particularly around landing page control — as Google continues its shift away from legacy Dynamic Search Ads (DSA). What’s ...
Search Engine Roundtable

Google Ads Extends Dynamic Search Ads (DSA) To AI Max Timeline

Google has pushed off its deadline and timeline for the transition from Dynamic Search Ads (DSA) to AI Max for Search campaigns. Previously, the deadline was this coming September, and now it is ...
TechCrunch

EU dials up scrutiny of major platforms over GenAI risks ahead of elections

The European Commission has sent a series of formal requests for information (RFI) to Google, Meta, Microsoft, Snap, TikTok and X about how they’re handling risks related to the use of generative AI.