While an integral component of the AdTech industry, ad ops remains a rather confusing term. If you try to google it, you will find an entire set of definitions, some of which may be quite dissimilar.

In the realm of digital advertising, managing investments across various media channels is essential. This process, known as ad operations, aims to meticulously measure, track, and optimize ...

NEW YORK—PilotDesk, a no-code AI workflow automation platform for advertising and yield operations, has announced a long-term agreement with LG Ad Solutions that will expand the use of its YieldPilot ...

FreeWheel, the leading global technology platform for the streaming advertising ecosystem, today announced the launch of Partner Portal, a centralized hub that enables partners to create, test and ...

NEW YORK--(BUSINESS WIRE)--XR, the leading platform for managing advertising operations, today announced a direct API integration with Amazon Ads’ Amazon DSP, enabling customers to execute ...

Jay Wright is Yield Management Group Leader at Cars.com. Wright recently discussed his views on today’s yield optimization opportunity for publishers with AdExchanger.com. AdExchanger.com: Please ...

Most advertising businesses fail to scale—not because of weak creative or insufficient demand, but because their operational infrastructure cannot sustain growth. In a decade where global digital ad ...

FILE - In this Dec. 17, 2018, file photo, a man using a mobile phone walks past Google offices in New York. (AP Photo/Mark Lennihan, File) BRUSSELS (CN) — Google sent Brussels a plan Friday to ...